The name Phine Consulting was chosen
in recognition of The Golden Number - Phi. Phi is known
as the 'Golden Number' or 'Golden Ratio' because it appears
throughout
art, science and nature and has properties
which make it a very special number. We discovered Phi during
the Future Royal Yacht project, whilst researching how
to make things look
beautiful. The
initial finding was a golden rectangle - which looks just
right and forms the building block for many structures, forms
and images which are considered beautiful by generations
of admirers. For a quick reference - a credit card is the
shape of a golden rectangle.
Our philospohy is that "if it
looks right - it probably is right". This is
beautifully illustrated by Phi. Phi has properties of self
similarity, the basis of fractals. This is
important to us when developing or improving business processes
- complex and unique projects can be built from the smallest
standard building blocks.
Phi is embedded in mathematics, science
and technology - it was discovered by the Greeks and is essential
in the formation
of regular Pentagons and Pentagrams (five pointed stars).
It also forms the basis of many other shapes and forms - some
examples are included below: |
